App that brings smartphone capabilities into feature phones

Comviva, a global leader in
providing mobile solutions has
launched a ‘single click’ self-care
application – WebAxn, that
brings smartphone look and feel
on feature phone devices. The
app harnesses the capabilities of
the smart phone, as well as those
of GPRS-enabled feature phones,
to deliver a faster and richer
experience to subscribers.
IN SUMMARY
Comviva, a global leader in
providing mobile solutions has
launched a ‘single click’ self-care
application – WebAxn, that
brings smartphone look and feel
on feature phone devices.
Comviva leads the electronic top-
up market across the globe for
its PreTUPS electronic recharge
solution, with 54 deployments
spanning 39 countries across
leading GSM and CDMA operators.
Used by over 600 million
subscribers worldwide, PreTUPS
solution handles more than 15
billion recharge transactions
annually

In Africa, the solution has been
deployed by all major operator
groups and the solution is
currently being deployed by a
leading operator in 16 countries.
Technology is amazing. It is now
possible to make basic feature
phones perform functionalities
of a smartphone.

The app harnesses the
capabilities of the smart phone,
as well as those of GPRS-enabled
feature phones, to deliver a
faster and richer experience to
subscribers.
This means users of basic
phones that do not have Internet
capability can access Internet via
the WebAxn platform.

HOW IT WORKS
Once downloaded on the
handset, it provides single click
access to account information
and subscription options.
The subscriber simply navigates
to the desired information and
performs any necessary action,
such as service activation, via the
application.
The app rests on a service
provider’s server meaning it does
not eat into the handset’s
memory. This is useful since most
basic phones have limited
memory.

As a client-server based solution,
operators are able to deliver new
services and promotional
information instantaneously and
offer application upgrades
seamlessly.

Manoranjan
Mohapatra, CEO, Comviva, said
with the tiny application
customers can check their
balance, monitor mobile usage,
manage subscription to VAS
services and access support
information related to their
subscription.
“From an operator’s perspective,
the Comviva solution reduces the
cost of customer care in addition
to providing an alternate channel
to deliver other services direct to
their customers…in a
telecommunication marketplace
characterized by growing
competitive pressures and
commoditized offerings, strong
customer relationships are a key
strategic asset,” said Mr
Mohapatra.

He said with the new app
enables effective customer
services framework to flexibly
adapt and service current and
emerging customer needs,
operators can achieve a strategic
and operating competitive
advantage - engaging more
closely with customers and
differentiating their services in
the market.

This app complements functions
of a call centre since customers
can perform simple tasks
through the wedAxn app rather
than having to contact a call
centre for assistance.
According to Comviva’s Chandan
Kumar Nayak even though call
centres are preferred contact
channels offering customer care,
they are also the most costly and
can be time-consuming to get
the required information.
Mr Nayak argues that, with many
customer care queries relating to
routine requests, there is scope
to handle such enquiries more
rapidly and more cost-effectively
through alternative channels.
Already local mobile operators
are utilizing similar self-care
applications that enable
customers to top up their
accounts, change tariffs,
subscribe to SMS services,
transfer airtime without
involving a customer care agent.
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About Rowland Mtetezi

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2 comments:

  1. The world slowly gets global & mobile each & every day. I wonder what surprise holds for us 20yrs from now. God truely still loves us. AMEN

    ReplyDelete
  2. This is so interesting, now I dnt have to upgrade to these expensive smartphones.

    ReplyDelete