The Kenyan consumer is known to
sneer at anything that is locally
manufactured and would rather
pay an arm and a leg for
imported goods, quality
notwithstanding.
For instance, this mentality
explains why when an American
owned fast-food outlet recently
opened its doors to the public,
people queued for hours to buy
chips and chicken, readily
available in other local-run
outlets. How do we expect the Shilling to not erode when we cannot even grow our dear infant industries...? The Kenyan consumer must just take his fair share of the imported inflation that his so called demand engineers.
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